Interview extracts below with clip of the radio interview

Vincent Magwenya, Reputation Management and public relations expert

Reputation Management and public relations expert, Vincent Magwenya says the Gupta leak emails have intensified the tensions that exist between South Africa media and the family because of their alleged dodgy business ethics.

Magwenya thinks the reason the family decided on an interview with a British news agency is based purely on reputation management strategy.

The absence of that strategy is visible in them choosing the BBC over the South African media.

Vincent Magwenya, Reputation Management and public relations expert

There’s a lot to be said around their ethics…without getting into specifics around issues that may be up for legal scrutiny.

Vincent Magwenya, Reputation Management and public relations expert

Magwenya says sooner or later the Gupta family will have to devise a plan to make themselves available for interviews with the South African media because the walls are slowly closing in on the family.

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